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Services / SEO Optimization

Technical SEO that makes a good website findable

Technical foundations, content structure, internal linking and performance improvements that help search engines and people understand your website. No tricks, no keyword stuffing — just a site that is legible to everyone.

Illustrative only — we don't publish other people's numbers.

Our approach to SEO Optimization

The problem

Plenty of good businesses are invisible in search for boring reasons: duplicate titles, orphaned pages, unclear structure, slow templates and content that answers nothing specific.

How we approach it

We fix the foundations first — crawlability, indexation, structure, speed — then work on content that matches genuine search intent. Reporting stays honest about what changed and what it did.

What's included

01

Technical audits

Crawl and index review, canonicals, redirects, sitemaps, robots rules, structured data and Core Web Vitals.

02

Site structure

URL design, hierarchy and internal linking so authority and context flow to the pages that matter.

03

Content structure

Page-level intent mapping, heading hierarchy, metadata and briefs for content people actually want to read.

04

Performance

Template-level speed work, because slow pages undermine both rankings and the visitors who do arrive.

What you receive

  • Technical audit with prioritised actions
  • Keyword and intent map per page
  • Metadata and heading structure implementation
  • Internal linking plan
  • Structured data implementation
  • Search Console setup and monthly reporting

How it runs

  1. 01

    Audit

    Crawl, index and performance review against real search data.

  2. 02

    Prioritise

    A short list ordered by impact and effort, not a 200-row spreadsheet.

  3. 03

    Implement

    Fixes shipped in the codebase, verified page by page.

  4. 04

    Report

    What changed, what moved, what we are doing next. No vanity metrics.

Aster House — Hospitality Website concept project

Aster House

Self-initiated concept
Morrow Press — WordPress Website concept project

Morrow Press

Concept project

Questions we get asked

How long before we see results?
Technical fixes can be reflected within weeks of recrawling. Content and authority work usually takes three to six months to show a reliable trend. Anyone promising faster is guessing.
Do you guarantee rankings?
No, and neither should anyone else. Rankings depend on competitors, search-engine changes and factors outside any agency's control. We commit to the work and to honest reporting on what it produced.
Do you write the content?
We can write it or brief your team. Either way each page gets a defined intent, an outline and internal links, so it earns its place rather than padding the sitemap.

Often combined with

SEO Optimization

LET'S BUILDSOMETHINGWORTH KEEPING.

Tell us about the project and we'll come back with an honest view on scope, sequence and what we'd tackle first.

Start a project See the work